Friday, August 31, 2012

Automotive News, Auto News and Trends from Automotive Digest ...

eBay Motors Getting Strong Results from its Revamped CPO?Site

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eBay Motors has been revamp?ing and adding to its pages to engage vis?i?tors and build busi?ness, with the lat?est change hap?pen?ing with cer?ti?fied used vehi?cles. Vis?i?tors can go straight to the pre-owned show?room, see brand show?rooms, and com?pare the details of cer?ti?fied pre-owned pro?grams. This is hap?pen?ing as more automak?ers are empha?siz?ing and mar?ket?ing their own CPOs, and extend?ing their life?cy?cle own?er?ship rela?tion?ships with customers.

Accord?ing to eBay Motors, the site has been changed to make it eas?ier for shop?pers to nav?i?gate and offers a new fea?ture that allows side-by-side com?par?isons of pro?grams, some?thing car shop?pers are very inter?ested in. Automak?ers pay a fee to par?tic?i?pate and their deal?ers can post CPO inven?tory for free. Par?tic?i?pat?ing CPO brands include Ford, Mer?cury, Lin?coln, Buick, Chevro?let, GMC, Pon?tiac, Sat?urn, Mercedes-Benz, Nis?san, Porsche, Lexus, Scion, Toy?ota, and Volk?swa?gen. Automak?ers have told eBay Motors that vehi?cle searches have dou?bled since the changes have been implemented.

Deal?ers are say?ing good things about it. They?re putting a lot more of their inven?tory online for shop?pers, and using a solid, well-known site like eBay has its advantages.

Source: http://automotivedigest.com/2012/08/ebay-motors-getting-strong-results-from-its-revamped-cpo-site/

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